great response
We designed a website that
took viewers on a journey.
Challenge
We needed to produce an innovative website for the Renault Clio IV on a limited budget. The website that we launched not only showcases the vehicle’s striking design, but also converts visitors into booking a test drive.
Solution
We created a beautiful yet straightforward website, all within budget. Viewers are taken on a journey of the car’s features, functions and attributes. We also made sure that the site had a simple responsive design for mobile viewing on tablets and phones.
Results
Over five months, the site had 140 000 visits. The average time spent on the site was 4 minutes 50 seconds. 31% of these visits were from a mobile platform. The client received 2500 test drive bookings as a result of the site. How did the car sell? SA’s first shipment of the Clio plus the incoming one both sold out.
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Achievements
tumbling forward
A popular TV commercial and a full pack renovation
Challenge
Tumbles was stuck in a category where everything seemed the same – the chocolate pannings segment. We needed to help them stand out and create communication that would appeal to their target market.
Solution
We produced a TV commercial that appealed to the young male market, by focusing on fun, competitive entertainment. This was a move away from the typical ‘sexy consumption moments’ that other brands so frequently used. We also refreshed Tumbles’ packaging, making sure that, while giving it a makeover, we still maintained its brand equity.
Results
Sales increased by over 30% during the campaign.
Summary
Achievements
selling the drama
Meeting a media challenge bread on
Challenge
Our client booked media space to sponsor TV programming on Zimbabwean channels. These ads were scheduled to flight before soapies and movies, which at first did not seem like an obvious fit for a bread brand. We needed to find the relevance and produce entertaining ads that worked for the time slots. This was to be achieved on a tight budget, in a short space of time.
Solution
We produced 9 humorous creative executions that were highly entertaining and enjoyable to anybody who viewed them.
Results
There was an increase in bread sales, our client was extremely happy, and the public was kept thoroughly entertained.
Summary
Achievements
news worthy
The modern age of subliminal branding
Challenge
Nobody reads newsletters anymore. More often than not they get deleted from the inbox even before they get opened. How do we make Renault’s newsletter something people would actually enjoy?
Solution
To increase consumers' interest in emailed newsletters, we created an online magazine that focuses on trends and what's cool. We implemented a well-designed user interface to make consumer interaction enjoyable. By reflecting positively on Renault, Societe inspires people to 'live' Renault's ethos, without overly punting the brand.
Results
For the first edition, 22% of the emails elicited click-throughs, a number which is increasing with each issue. This percentage was well above average, with today's usual click-through rate ranging from about 2–12%.
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